BEAUTY & WELLNESS
BEAUTY & WELLNESS
Welcome to the Beauty & Wellness Journal
Insights, strategy, and trend forecasting for founders building the next wave of beauty and wellness brands.
Written with a sharp eye and a soft touch -
The Hey Beauty Team x
10 Ways to Improve the In-Salon Guest Experience
In today’s crowded beauty and wellness market, offering a great treatment isn’t enough - you need a guest experience that feels unforgettable. From personalised rituals and sensory design to smart post-visit touchpoints, this guide shares 10 proven ways to improve your in-salon client experience, boost retention, and elevate your brand.
Is Your Beauty Brand Actually Profitable? Here’s How to Know.
Beautiful brands don’t always mean profitable ones. In this post, we break down the essential (and often overlooked) numbers behind beauty brand success - including contribution margin, channel economics, pricing power, and why high gross margins can still mean negative cash flow. If you're serious about growing a beauty or wellness business that lasts, this is a must-read.
Why Eye Care Is Back - and Why Smart Beauty Brands Are Paying Attention
Eye care is back in a big way and this time, it’s brighter, smarter, and more profitable than ever. From high-performance serums to viral eye sticks, we break down why eye products are trending and how savvy beauty founders can tap into this rising category for high margins and high impact.
The Ultimate Checklist for Launching a Beauty Brand in Australia
From idea to on-shelf, this is your ultimate checklist for launching a beauty brand in Australia - packed with insider insights, regulatory tips, and launch-ready advice from the experts at Hey Beauty.