About Us

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HEY BEAUTY is a modern brand and business development agency built for beauty and wellness founders.


Female-founded and run, we work exclusively within this space - helping emerging and evolving brands stand out in saturated markets and launch with clarity, creativity, and real commercial impact.

Our all-female team of beauty obsessives brings over 30 years of combined experience across brand strategy, creative direction, retail, digital, and operations. Together, we’ve:

  • Built a cult-favourite fragrance brand

  • Crafted the brand world for a household-name personal care label stocked in Priceline

  • Launched a day spa now featured in Vogue

  • Developed a lip gloss brand worn by Dua Lipa

We’re known for our work across CPG brands and physical businesses - from skincare to spas, supplements to salons. Brands we've built and supported are now generating six figures monthly and becoming names in bathrooms, vanities, and store shelves nationwide.

But we don’t just build brands for founders - we teach founders to build them for themselves, too. Through our soon-to-launch education platform, HEY BEAUTY School, we offer tools, templates, and programs to help aspiring beauty entrepreneurs launch brands that aren’t just beautiful - they’re profitable, recognisable, and ready to grow.

Whether you’re looking for done-for-you brand services or want to DIY your way to the top - we’re here to help you build something you’re truly proud of.

At HEY BEAUTY, we don’t just care about your brand - we care about your success. Let's bring your vision to life!

Meet our team

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A woman taking a mirror selfie with her phone, holding a laptop, standing in a minimalistic room with a white desk and lamp, wearing a black off-shoulder top, gold jewelry, and her hair styled in a sleek bun.

Renee: Business Development Boss

Location: Sydney / Eora Nation

Star Sign: Libra

Signature Scent: ‘Foul Play’ by Racoteur

A Podcast on Heavy Rotation: Ladies who Launch

Best Skincare Product: Precious Oils by Pelactiv

Coffee Order: Soy caramel latte

A 2025 Goal: Work smarter, not harder.

Favourite Song to Boogie To: Work It by Missy Elliott

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Josie: Marketing & PR Fairy

Location: Byron / Bundjalung Country

Star Sign: Pisces

Signature Scent: Le Labo ‘Thé Matcha’

A Podcast on Heavy Rotation: On Being with Krista Tippett

Best Skincare Product: Living Libations Best Skin Ever Rose

Coffee Order: Oat milk latte with honey

A 2025 Goal: Host a founder retreat in nature

Favourite Song to Boogie To: Gypsy by Fleetwood Mac

Cara: Creative Director Whizz

A woman with long wavy hair talking on a green landline phone, lying on a beige couch in a room with a nearby bookshelf and a woven basket.

Location: The Gold Coast/ Yugambeh

Star Sign: Taurus

Signature Scent: ‘Libre’ by YSL

A Podcast on Heavy Rotation: Diary of a Ceo

Best Skincare Product: Skin Sponge Serum by Foile

Coffee Order: Oat cap

A 2025 Goal: To journal every day.

Favourite Song to Boogie To: Anything by Miley.

Woman with long blonde hair, wearing sunglasses and a black shirt, taking a selfie while drinking a green smoothie in a garden with lush plants and trees.

Em: Graphic & Web Design Queen

Location: Sydney / Eora Nation

Star Sign: Leo

Signature Scent: ‘You’ by Glossier

A Podcast on Heavy Rotation: Goes Without Saying or Anything Goes with Emma Chamberlain

Best Skincare Product: Glow Recipe Watermelon Dew Drops

Coffee Order: Iced oat latte

A 2025 Goal: To get more sleep!

Favourite Song to Boogie To: Milkshake by Kelis

Got a question about what we do?

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