Pink text on black background reading 'HEY BEAUTY'.

We know business & beauty.

HEY BEAUTY is a brand and business development agency and founder school (coming soon) working exclusively with and for ambitious founders in the beauty and wellness industries.

Whether you’re launching a skincare line, running a day spa, or dreaming up your first product - we offer two powerful pathways to success:

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The Agency: Done-for-you brand services including strategy, identity, website, marketing, PR and launch support. Built by the team behind some of Australia’s most loved beauty brands.

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The School - Launching late 2025: Digital programs, templates, and ready-to-launch brand kits that teach you exactly how to build, scale, and sell a beauty or wellness brand of your own.


STRATEGY

WEB DESIGN & DEVELOPMENT

BRAND & WEBSITE AUDITS

FOUNDER MENTORING

PRODUCT & PACKAGING DEVELOPMENT

BRAND DEVELOPMENT

NAMING & COPYWRITING

PR & MARKETING STRATEGY

✿ STRATEGY ✿ WEB DESIGN & DEVELOPMENT ✿ BRAND & WEBSITE AUDITS ✿ FOUNDER MENTORING ✿ PRODUCT & PACKAGING DEVELOPMENT ✿ BRAND DEVELOPMENT ✿ NAMING & COPYWRITING ✿ PR & MARKETING STRATEGY

HEY BEAUTY is your go-to brand studio for beauty, health, and wellness ventures.

We help founders bring bold ideas to life - whether you’re launching a skincare brand, opening a boutique Pilates studio, creating a line of ingestibles, or rebranding your current offering.

We’re a female-founded agency with deep experience building brands that don’t just look the part - they sell, scale, and stay memorable. Our team has developed cult-favourite cosmetics, designed packaging that stops scrolls and stocks shelves, launched spa concepts featured in Vogue, and built wellness brands that now generate six figures monthly.

Whether you’re dreaming of your first product line or ready to take your clinic, salon, or studio to the next level, we’ve got the strategy, creative, and industry insight to make it happen.

From concept to scale and everything in between - welcome to the agency made for beauty and wellness brands that mean business.

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  • We build brands from the inside out, starting with your positioning, voice, and vision, then translating it into a compelling visual identity. Every element is designed to be both beautiful and strategic.

  • From product descriptions to brand voice, we write sharp, strategic copy that connects. Every word is tailored to your audience and designed to convert.

  • We design and build stunning, functional websites that align with your brand and drive results. From Shopify to Squarespace, we create digital experiences that work beautifully.

  • Your brand deserves to show up online with clarity and confidence. We develop custom content strategies that reflect your tone, engage your audience, and grow your presence.

  • Launching a brand shouldn’t feel like guesswork. We create buzz-worthy, high-impact launch plans that help you show up, sell out, and scale.

  • If your brand isn’t hitting like it used to, we’ll help you figure out why. We audit and elevate your current brand to align with your next chapter.

  • From first click to unboxing, to guest arrival and post-treatment service, we craft seamless, elevated brand experiences your customers will remember. Because beauty is about how it feels, not just how it looks.

  • We create immersive brand universes that go beyond a logo. Think tone, story, mood, and aesthetic - all working together to build desire and loyalty.

  • Have a product idea? We help you bring it to life - from formulation to packaging - with the same strategic thinking and style we bring to every brand.

Kind words from happy clients

The launch exceeded every expectation, we were booked out within the first week. The girls brought our spa concept to life from scratch. From our positioning and customer journey to signage, website, and overall vibe, they made every detail feel intentional.
— Tahlia W., Co-Founder, GLOW Room
I worked with the team on naming my business, branding, and website design for my supplement brand, and they nailed it. They took my half-formed vision and turned it into a product line I’m proud to put my name on.
— Emily R., Founder, Ritual Formulas
As a first-time founder, I felt totally overwhelmed until I found Hey Beauty. The team was strategic, honest, and incredibly creative — they made me feel like my business mattered. Now my skincare brand is real, and I’m selling online every day.
— Jess B., Founder, YORA Skincare

BEAUTY & WELLNESS JOURNAL

BEAUTY & WELLNESS JOURNAL

Email us, okay? ◡̈

Wondering how we can help you?